Brand Identity Guidelines

Primary Colors

The primary colors for the TxBDC logo are black and sapling green.

CMYK 0-0-0-100

RGB 30-30-30

Web #000000

Pantone 368

CMYK 57-0-100-0

RGB 105-190-40

Web #68be28

Primary Use

Ideally, the logo should be reproduced in black and sapling green. It can also be reproduced in all black or reversed out to solid white from a dark background.

Minimum Size

To maintain full legibility, never reproduce the primary logo smaller than 2 x 1 inches for print and 144 x 73 pixels for digital (web, tablet, mobile, video). The secondary logo should never be produced smaller than .75 x .38 inches for print and 54 x 27 pixels for digital.

Clear Space

Allow the logo room to breath and maintain an appropriate amount of clear space around the logo. “X” represents one-half the height of the entire logo, and is used as a measuring tool to help maintain clearance.